Digital is a strategic imperative for MAS, and plays a fundamental role not only in the way we operate, and how we are developing solutions for the future. Our digital strategy is underpinned by an R&D team and a technology partner ecosystem, working in areas including software bots, connected things, augmented and virtual reality, predictive analytics, artificial intelligence and, image and video analytics. Our Digital Strategy team is currently working on a number of exciting initiatives in the areas of fitting and styling, the democratization of the apparel supply chain and delivering traceability and visibility from source to consumption. These initiatives include
Runway Kit is an interactive e-commerce platform for the aspiring fashion entrepreneur looking for an end-to-end solution that delivers small-batch manufacturing requirements with high-quality design and sampling. Blending fashion with technology, Runway Kit brings the back end manufacturer closer to the designer with a click of a button, including a digital toolkit that makes the design process intuitive and precise. Runway Kit is perfect for designers of swimwear, sportswear and lingerie who need to visualize, sample and make their collections at start-up-friendly costs.
Fashion Maker is a digital platform connecting freelance fashion designers with fashion startups and experienced brands in need of fashion design services. Fashion Maker gives emerging designers an edge in the competitive fashion design market, delivering valuable leads and design opportunities at startups and leading brands. For manufacturers and brands, Fashion Maker provides access to talented, passionate designers who can deliver unique, manufacturable designs. Fashion Maker is an innovative, fast and affordable means of realizing fashion dreams for designers and brands alike.
Brazen aims to solve online shopping’s biggest problem – Fit!
Designed to enhance the consumer experience and optimize conversion; Brazen is a fitting and styling app that delivers customized fit and style recommendations for bras based on preferences and body profile.